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Privacy Policy


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We use Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to help us understand how people use our site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.  By using our website, you are presumed to consent to the processing of data about you by Google in the manner and for the purposes set out above.

This is Google's privacy policy.

Our Privacy Policy

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully in accordance with the Data Protection Act 1998.

We collect information about you for two reasons: firstly, to process your order and second, to provide you with the best possible service.

We will not e-mail you other than to complete your order unless you have given us your consent.

We will give you the chance to refuse any marketing e-mail from us or from another trader in the future.

The type of information we will collect about you includes:

  • your name 
  • address 
  • telephone phone number 
  • e-mail address 
  • credit/debit card details
  • skin colour (if you want us to choose makeup colours for you).

We will never collect sensitive information about you without your explicit consent.

The information we hold will be accurate and up to date. You can check the information that we hold about you by e-mailing us. If you find any inaccuracies we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.

If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.

If you have any questions/comments about privacy, you should contact us.

Like nearly all online shops, we use cookies to make our site work for us and for you. If you carry on browsing Showmakeup, we'll assume that you are happy to receive our usual cookies. You can change your cookie settings at any time and delete cookies you don't want but the site may not work properly if you do. If cookies worry you, why not order by phone or email instead? We are always happy to help.